The 2016 Ram Rebel Isn’t A Raptor, But Here’s Why That Doesn’t Matter | Harold Zeigler Newsletter Kalamazoo MI
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Date posted: August 1, 2016

The 2016 Ram Rebel Isn’t A Raptor, But Here’s Why That Doesn’t Matter

The phrase “throwing spaghetti at a wall” refers to someone not knowing what path to take and frantically exhausting every option in an attempt to solve a particular issue, hoping something sticks. When applied to automakers, this action can either save or destroy a company that already may be on the edge of disaster. However, in rare cases, a vehicle is produced that makes so much sense that you were left wondering why the hell they bothered making anything else. Welcome to the 2016 Ram Rebel, the pickup truck you never knew you needed.

There’s a running theme with modern-day trucks, and that’s that they need to be easy to drive. The more car-like they are in execution and feel, the better they sell to the general public.

Having said that, as consumers move towards making the experience of driving a pickup less daunting and car-like, it’s refreshing to know that some automakers are still in the business of just making a really, really good pickup truck.

When the Ram Rebel launched at the Detroit Auto Show in 2015 as the light-duty truck dentists with something to prove could flaunt to strangers at their local Cars and Coffee, the car-buying public immediately saw a parallel between Ram’s murdered-out and tougher-looking Rebel and the dune-slaying Ford SVT Raptor.

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