Ram pickup an awesome truck | Harold Zeigler Newsletter Kalamazoo MI
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Date posted: November 2, 2015

Ram pickup an awesome truck

This week, we’re driving the Ram 1500 full-size pickup, formerly known to Chrysler and truck owners as the Dodge Ram pickup.

For whatever reason, when Chrysler decided to drop the Dodge moniker from its Ram pickup marketing, it did so by hiring the strong voice of Sam Elliott for its commercials and then concentrated on “Ram Tough” ideology to brand the Ram name into consumer consciousness.

This fact comes via the evolution of the former “work duty” or “farm truck” pickup, which featured very few comfort features. Today, the modern pickup offers both work duty mechanicals and then tops it all off with creature comforts that mimic today’s high-dollar luxury cars.

Clearly, there’s nothing quite like an American-built full-size pickup.

Read more:

Source: standardspeaker.com


   
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