Ram pickup an awesome truck | Harold Zeigler Newsletter Kalamazoo MI
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Date posted: November 2, 2015

Ram pickup an awesome truck

This week, we’re driving the Ram 1500 full-size pickup, formerly known to Chrysler and truck owners as the Dodge Ram pickup.

For whatever reason, when Chrysler decided to drop the Dodge moniker from its Ram pickup marketing, it did so by hiring the strong voice of Sam Elliott for its commercials and then concentrated on “Ram Tough” ideology to brand the Ram name into consumer consciousness.

This fact comes via the evolution of the former “work duty” or “farm truck” pickup, which featured very few comfort features. Today, the modern pickup offers both work duty mechanicals and then tops it all off with creature comforts that mimic today’s high-dollar luxury cars.

Clearly, there’s nothing quite like an American-built full-size pickup.

Read more:

Source: standardspeaker.com

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Harold Zeigler Kalamazoo
Harold Zeigler of Kalamazoo serving West Michigan offers great low prices, rebates, and incentives for new & used cars, vans and SUVs to all of our neighbors in Kalamazoo, Grand Rapids, Elkhart IN, Lansing and Kalamazoo. Our Expert Service & Parts staff assist our Michigan customers keep their vehicles in great shape.We at Harold Zeigler of Kalamazoo, serving Battle Creek Michigan, look forward to serving your needs and we hope that we can help you with your next new or pre-owned purchase. We have helped customers from Kalamazoo, Grand Rapids, Elkhart IN, Lansing and Kalamazoo with their needs and we look forward to helping you.
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