Fiat Chrysler awakens, co-brands with ‘Star Wars’ | Harold Zeigler Newsletter Kalamazoo MI
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Date posted: January 4, 2016

Fiat Chrysler awakens, co-brands with ‘Star Wars’

A long time ago, in a galaxy far, far away, some of the coolest vehicles went by names like the X-Wing, Tie Fighter and the Millennium Falcon.

Closer to home in today’s co-branded universe, Fiat Chrysler Automobiles wants the mantle of cool to go to cars like Fiat 500 Abarth, Chrysler 300 and Dodge Challenger SRT Hellcat.

In conjunction with the run-up to the Dec. 18 release of Star Wars: The Force Awakens, Fiat Chrysler has joined marketing forces with Disney for a planet-sized cross-promotional effort. seven 30-second video spots placing FCA vehicles in the Star Wars universe will saturate the airwaves. They will be set to John Williams’ iconic movie score and featuring the familiar visual-effects aesthetic of the beloved sci-fi/fantasy film series.

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