Chrysler’s 300 ups its style and sophistication | Harold Zeigler Newsletter Kalamazoo MI
  Home     New Inventory     Used Inventory     Service     About  

Date posted: February 3, 2015

Chrysler’s 300 ups its style and sophistication

Chrysler’s advertising for its full-sized 300 has emphasized its American roots. Now they are pushing the car to seem more like a luxury vehicle.

They don’t consider the Chrysler 300 to be a luxury car, but Chrysler is attempting to attract new luxury-intender customers, but do so without alienating any existing customers.

The car was originally introduced in 2005 and celebrated the model’s glory years from the 1950s. In 2011 the second-generation Chrysler 300 hit the streets.

Now for 2015 there is a refresh which makes the car both more distinctive, with more technology and efficiency. From a design perspective, its idea is to recapture the impact of the 1955 Chrysler 300. Since the front of that model received lots of praise, designers stressed it on the 2015 model, as, for instance, the grille is 33 percent bigger than on the 2014 model.

The front end has a more prominent look, but also is melded much more coherently into a modern and well-proportioned “face.” It is also used to distinguish the models from one another with a very aggressive black mesh grille fronting the sportier Chrysler 300S model.

While this isn’t a new generation of the Chrysler 300, it is a car that has good “bones” and a good stance. So smoothing the body out and making it more modern – and frankly more aggressive – makes a great deal of difference.

Read more:

Service appointment
Select your repair or maintenance, find loaner car availability and keep track of service history.
Harold Zeigler Kalamazoo
Harold Zeigler of Kalamazoo serving West Michigan offers great low prices, rebates, and incentives for new & used cars, vans and SUVs to all of our neighbors in Kalamazoo, Grand Rapids, Elkhart IN, Lansing and Kalamazoo. Our Expert Service & Parts staff assist our Michigan customers keep their vehicles in great shape.We at Harold Zeigler of Kalamazoo, serving Battle Creek Michigan, look forward to serving your needs and we hope that we can help you with your next new or pre-owned purchase. We have helped customers from Kalamazoo, Grand Rapids, Elkhart IN, Lansing and Kalamazoo with their needs and we look forward to helping you.
4201 Stadium Drive
Kalamazoo, MI 49008
  Group   Inventory   Specials   About us   stay in touch
  Zeigler of Kalamazoo
  New Inventory
Used Inventory
  New Specials
  About Zeigler of Kalamazoo
  Contact Us