2016 Honda Civic Coupe: Another Winner In Honda’s Parade Of New Product | Harold Zeigler Newsletter Kalamazoo MI
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Date posted: March 2, 2016

2016 Honda Civic Coupe: Another Winner In Honda’s Parade Of New Product

Honda is in the midst of an aggressive product launch, with five all-new models and two substantially revised vehicles hitting showrooms in less than 2 years. Many of these vehicles are also top sellers in their respective categories, suggesting the automaker’s efforts are working to grow Honda’s visibility and reach in today’s highly-competitive new-car market. And while Honda’s overall sales were up modestly (2.6 percent) in 2015, at Kelley Blue Book we tracked the brand’s transaction price growth at 2.7 percent. That’s higher than Chevrolet , Kia, Subaru or Toyota (and essentially tied with Mazda’s 2.8 percent price growth), suggesting the appeal of these new products is creating strong demand.

Don’t expect the product parade to slow down. Beyond the upcoming Ridgeline truck and Odyssey minivan makeovers there’s the small matter of Honda’s small car, the Civic. This model has generated big sales numbers for decades, and the latest version, all-new for 2016, will come in more forms than any Civic before it. We’ve already discussed the sedan version, which hit showrooms last fall and is now leading the compact car segment in sales. The 2016 Civic sedan is a massive leap forward, essentially redefining the small car with regard to quality, refinement and advanced technology. In fact it was good enough to win 2016 North American Car of Year. Now comes the 2016 Honda Civic Coupe, featuring all the same goodness in a sportier package.

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Source: forbes.com

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